“The Bev Co is incredibly proud to be partnering with Tradie in Western Australia. Ben and the team have built a brand with real personality, authenticity and a genuine connection to everyday Australians. From our very first conversations, the partnership felt like a natural fit, with strong alignment between our businesses and core values. Tradie already has strong brand recognition nationally and we see a very exciting opportunity to continue growing the brand within the WA independent liquor market.”
Craig Sweet, The Bev Co – Founder and CEO
“Tradie has always been about mateship, hard work and not taking life too seriously. Launching Tradie Beer into independent WA retailers with The Beverage Company feels like a natural extension of the brand and a really exciting next chapter for us.”
Ben, Tradie – Founder and CEO
Tradie Appoints The Beverage Company as Distribution Partner for Western Australia
Some announcements you just can’t wait to make. This is one of them.
The BevCo, Perth’s independent beverage distributor, welcomes Tradie Beer to the family. Now the exclusive distribution partner for Tradie Beer across Western Australia’s independent market, and we couldn’t be more excited to have them on board.
A Brand Built for Australia
Tradie needs no introduction. Since 2010, the brand has stood for something real – quality, hard work, and an unmistakably Australian identity. Founded by Ben Goodfellow, Tradie built its name on workwear that the people who built this country love to wear. The move into beer wasn’t a stretch. It was the next step for this brand that has always known its audience.
Produced in partnership with Melbourne’s Brick Lane Brewing, Tradie Beer carries the same no-nonsense quality through to the glass. It’s a brand Australians already trust, and now it’s available in WA.
What’s Landing in WA
The initial range we’re bringing to the WA independent market is clean and purposeful:
Tradie Mid Strength Lager – 3.5% ABV A crisp, easy drinking mid strength lager that does exactly what it promises. No fuss. All flavour.
Tradie Full Strength Lager – 4.5% ABV A proper full strength lager with the kind of honest drinkability that earns its place in any venue or off-premise fridge.
Both come in the instantly recognisable Tradie packaging, a brand that already stands out on shelf before a customer even picks it up.
Why We’re Proud to Carry This Brand
We are selective about what goes into The BevCo portfolio. The brands we represent have to be the real deal, great products, backed by a story we believe in and a team we want to work alongside. Tradie is all that.
What excites us most is the brand recognition Tradie brings into spaces where most beer brands must work hard to earn attention. This is a name people already know and respect. Pairing that with The BevCo’s deep roots in the WA independent market, our relationships, our area managers, our on the ground presence, means we have everything we need to make Tradie a genuine success story here.
We’re representing Tradie exclusively in WA’s independent market, and we’re treating this partnership the way we treat everyone, as a long-term commitment to doing it properly.
Here’s to a Great Partnership
We’re proud of the portfolio we’ve built since 2017. Every brand in it earned its place, and Tradie Beer is no different. We welcome them to The BevCo family with open arms and a cold one in hand.
To the Tradie team: we’re glad to have you. Let’s do something great together
ORDER YOUR TRADIE BEER Or to discuss ranging Tradie Beer in your venue or store, talk to your BevCo Area Manager or email orders@thebevco.com.au.
