Our Story

The Beverage Company was founded on the premise of drinking quality booze, and ensuring family and friends always have in ready supply. Our curated portfolio reflects this vision to share only quality and respected brands in the Australian and global wine, beer and spirits sectors.

The Beverage Company has a national reach, with a strong focus in the independent on and off premise trade. The Beverage Company have experience and relationships with key national buyers, banner groups and wide range wholesalers. With the continuing growth in premium, craft and ever emerging alternative drinks sectors, we are committed to providing exceptional service to brand owners, seamless logistics and product handling in this ever changing and innovative industry.

Meet the team

Who we are

Robert Olde Director | Co-Founder:

Robert studied Commerce and Law at Murdoch University, holds diplomas in Financial Planning and also Wine Business. Robert is passionate about fine wine, whiskey, gin, and craft beer.

Robert has strong relationship and communicative skills, with a background in financial management and financial services. Experienced in business marketing, new product development and distribution, Robert’s passion supports brands in their growth.

Robert has over 25 years’ experience in private equity, property investment, funds management and financial advisory. Robert was the National President of the Property Funds Association of Australian (PFA), the peak national body representing the interests of the $100 billion unlisted property investment sector in Australia. Robert was previously CEO of one of WA’s top 10 largest wine companies and a long-term investor and owner of commercial winery and vineyards in Western Australia’s Margaret River and Blackwood Valley wine regions since 1998.

Craig Sweet Director | Co-Founder

Craig’s heritage is broadacre agriculture in South Australia, however made a decision to resettle in WA over 20 years ago.

Craig forged his successful career in the hotel and hospitality management industry. Followed by extensive hands-on experience in distribution and wholesaling of global liquor brands, brand owner management and national sales.

Craig has held various senior management positions in Australia. Including General Manager for one of Western Australia’s largest wine producers, Sales Manager of Australia’s largest independent spirits distributor. Craig was instrumental in the introduction and evolution of many global brands in Australia; such brand portfolio’s include Delegate,  JCI / Proximo, Heaven Hill, Weston’s, Marston’s, Whyte and Mackay but to name a few, before co-founding The Beverage Company in 2017.

Our Team

Joe Sinagra

An industry legend, Joe has been the engine room behind some of the most famous bars in Australia. Joe has been named in Drinks World magazine top 25 bartenders in the world 3 times in the past 6 years, Eight times has finished top 10 Australian Bartender Awards. Has won numerous trophies for best bartender, including Brookies Gin, Diageo Worlds, Bartenders for Bourbon.

Duncan Scott

Sommelier, and drinks specialist, over 20 years in the Australian Bar and Restaurant sector, holds a Level 2 WSET, Bachelor in Science and an accomplished Chef. 

Vincent Bligh

Experienced wine specialist, from a family of vignerons, having hands on experience and worked in the UK, Italy, France and across Australia. Vincent has a Bachelor of Wine Marketing and an MBA.