Our Story

The Beverage Company was founded on the premise of drinking quality booze, and ensuring family and friends always have plenty in ready supply. Our curated portfolio reflects this vision to share only quality and respected brands in the Australian and global wine, beer and spirits sectors.

The Beverage Company has a national reach, with a strong focus in the independent on and off premise trade. We have extensive experience and relationships with key national buyers, banner groups and a wide range of wholesalers. With the ongoing expansion of premium, craft, and the emerging alternative drinks sectors, we are fully committed and dedicated to continuously sourcing new and unique offerings within this ever-changing and innovative industry.  

As we continue to grow and respond to the evolving tastes of consumer preferences, we remain focussed on delivering impeccable pours in every bottle, can and keg.

Meet the team

Who we are

Craig Sweet | Managing Director

Craig’s heritage is broadacre agriculture in South Australia, however he made the decision to resettle in Western Australia over 20 years ago. 

Craig forged his successful career in the hotel and hospitality management industry and then gained extensive hands-on experience in distribution and wholesaling of global liquor brands, brand owner management and national sales.

Craig has held various senior management positions in Australia. Including General Manager for one of Western Australia’s largest wine producers, and Sales Manager of Australia’s largest independent spirits distributor. Craig was instrumental in the introduction and evolution of many global brands in Australia with brand portfolio’s including: Delegate,  JCI / Proximo, Heaven Hill, Weston’s, Marston’s, Whyte and Mackay, but to name a few, before establishing The Beverage Company in 2017.

Our Team


Sanka is a member of CPA Australia and he blooded his career working with leading international chartered accountancy firms.  Prior to joining The Bev Co Sanka was financial controller for one of the largest wine producers in WA. He has over 25 years expertise in senior finance roles, and is notably one of the most seasoned liquor tax experts.


Boasting over 20 years of experience in the liquor industry, and over 18 years as an owner of diverse liquor stores across Perth.  He has a passion for the liquor industry, a keen eye for a good whisky, and a thirst for beer no matter where it comes from. He loves all things sport, having played AFL, Cricket, and Soccer in his earlier years, and he actively contributes to his local community by coaching AFL teams. Golf is also listed but mentions that his clubs might be his biggest handicap.  Des is an avid traveller and loves exploring overseas destinations with his wife and three sons.

Joe Sinagra

An industry legend, Joe has been the engine room behind some of the most famous bars in Australia. Joe has been named in Drinks World magazine top 25 bartenders in the world 3 times in the past 6 years, Eight times has finished top 10 Australian Bartender Awards. Has won numerous trophies for best bartender, including Brookies Gin, Diageo Worlds, Bartenders for Bourbon.

Duncan Scott

With more than two decades of experience in the Australian Bar and Restaurant sector, Duncan is not only a seasoned Sommelier and drinks specialist but also holds a Level 2 WSET certification, a Bachelor’s degree in Science, and boasts accomplished skills as a Chef.


Our dynamic creative, Colleen infuses her exceptional skill set into crafting top-notch designs …and also keeps everyone in line with our branding. She is very meticulous and deeply passionate about generating high-quality work. Colleen embraces the challenges of technology with enthusiasm and breathes fresh creativity into every project she undertakes.


Having amassed experience in accounts and administration, particularly within the construction and manufacturing sectors, Kylie eagerly embraced the opportunity to transition into the liquor industry in 2023. She holds a Diploma in Hospitality Management, a Cert 4 in Occupational Health and Safety (OHS), and has significant proficiency in MYOB and accounting.


Lachy is an active sportsman who brings his youthful and energetic vitality to the warehousing and logistics team. With experience in various industries, he  adapted swiftly to the challenges of the liquor industry.