Mark Anthony Brands Appoints The Beverage Company as Distribution Partner for Western Australia and South Australia

Mark Anthony Brands International, the global powerhouse behind category-leading beverages such as White Claw® Hard Seltzer, is pleased to announce that The Beverage Company Australia (commonly known as The Bev Co) has been appointed as its exclusive distribution partner for Western Australia and South Australia, effective 1 November 2025.

This strategic partnership follows Mark Anthony Brands’ direct entry into the Australian market and transition of the White Claw® brand from Lion to Mark Anthony Brands Australia. The collaboration with The Bev Co ensures customers and retail partners across WA and SA continue to enjoy best-in-class service, availability, and support for the White Claw® brand and future Mark Anthony portfolio launches.

“We’re incredibly proud to partner with Mark Anthony Brands to represent White Claw® across Western and South Australia,” said Craig Sweet, CEO of The Beverage Company (The Bev Co). “White Claw® is one of the most recognisable and respected beverage brands globally, and we’re thrilled to build on that success locally with a strong focus on customer service, brand growth, and long-term partnership.”

Ben Gibson, General Manager of Mark Anthony Brands Australia, added: “As we bring the Mark Anthony portfolio directly to market in Australia, we’re delighted to have The Bev Co as our distribution partner in these key regions. Their local expertise, industry relationships, and passion for execution make them an ideal partner to support our growth ambitions.”

In addition to the existing White Claw® Hard Seltzer range, the new White Claw® Vodka Smash 6% has recently launched and is now available through the same wide network of wholesalers.

From 1 November 2025, all orders for White Claw® products in WA and SA can be placed through:
– ALM
– Liquid Mix
– Paramount

Orders can also be placed directly by contacting your Bev Co Area Manager or emailing orders@thebevco.com.au.

For volume deals or promotional enquiries, please reach out to your Bev Co Representative.