PBR is not just any beer- so you would expect the history to be a bit unusual, and it is. Pabst was originally called “Select,” but people started asking for that “Blue Ribbon” beer in 1882 when we started tying silk ribbons to the bottles. They officially added the words “Blue Ribbon” to the bottle in 1895.
Pabst was the first brewery to put beer in cans back in 1935. This was Blue Ribbon beer but it was called “Export” when sold in the can. Their first cans had a picture of a can opener on the side with instructions on how to open the can of beer, with the can opener.
Today, this classic American brew has been adopted by a whole new generation of PBR drinkers. Currently, PBR is one of the fastest growing US domestic beer brands. When you’re this good, quality always comes through-PBR ME ASAP!