Thousands of imperfect, or ‘ugly’, apples go unwanted and wasted every single day. And it hits hard, because food wastage is one of the highest contributors to CO₂. No one wants the weird-lookin’ ones, they want a perfectly consistent shape and coloured bundles of goodness – except Ugly Vodka. 

Born through conversations with Aussie farmers and a few good apples, Ugly Vodka reframed an age-old question: “what happens when life gives you ugly apples?” 

There had to be an answer. And there was: vodka. But not just any vodka.

Lead by purpose, driven by party, Ugly Vodka is here to disrupt the status quo, and make a bang while they do it.