The Beverage Company was founded on the premise of only drinking good booze, so our curated portfolio reflects our vision to sell only quality and respected crafted wine, beer and spirits.

We have come a long way in the 85 years since the bootlegging days ended in 1933 with the last Bathtub Gin and a Brick of Wine.

The Beverage Company is focused on sourcing and supporting the Western Australian independent on and off premise trade. With the continuing worldwide growth in premium and craft beverages we are committed to providing exceptional service and exciting products.

Robert Olde Director | Co-Founder: Robert has a strong background in financial management, business development and product distribution.

Robert was CEO of one of WA’s largest wine companies since 2013 and a long-term investor and owner of vineyards in Western Australia’s since 1998.

Robert has been a Board member of the Wines of Western Australia since 2017. WoWA is the peak body representing wineries, wine producers and WA regional wine associations.

Robert holds an Advanced Diploma in Wine Business and is passionate about fine wine, whiskey, gin and craft beer.

Craig Sweet Director |Co-Founder: Craig’s heritage is broadacre agriculture in South Australia, however a decision to resettle in WA over 20 years ago.

Craig forged his successful career in the hotel and hospitality management sectors. Followed by extensive hands-on experience in distribution of global liquor brands, brand owner management and national sales.

Craig has held various senior management positions in Australia. Including General Manager for one of Western Australia’s largest wine producers. Sales Manager of Australia’s largest independent spirits distributor.

Craig was instrumental in the introduction and evolution of many global brands in Australia; such brand portfolios include; Delegate, JCI / Proximo, Heaven Hill, Weston’s, Marston’s, Whyte & Mackay to name a few. Before co-founding The Beverage Company in 2017.

Together we have over 40 years experience in the wine and spirits industries and we are the Booticians behind The Beverage Company.

Robert Olde
Director | Co-Founder

Craig Sweet
Director | Co-Founder