About

The Beverage Company was founded on the premise of only drinking good booze, so our curated portfolio reflects our vision to sell only quality and respected crafted wine, beer and spirits.

We have come a long way in the 85 years since the bootlegging days ended in 1933 with the last Bathtub Gin and a Brick of Wine.

The Beverage Company is focused on sourcing and supporting the Western Australian independent on and off premise trade. With the continuing worldwide growth in premium and craft beverages we are committed to providing exceptional service and exciting products.

Robert Olde: having owned vineyards in the Western Australian premium wine growing regions since 1997 and winery since 2004, Robert is passionate about fine wine, whisky and craft beer. Robert has a strong background in product distribution, financial management and business development.

Craig Sweet: with nearly 20 years experience in the liquor service industries, Craig has hands-on experience in new brand rollout and implementation in Australia. Having been at the coalface of brands such as Oyster Bay, Sileni, Kraken Rum, 1800 Tequila, Westons Cider and Jose Cuervo to name but a few. Craig is relentless in his pursuit of customer satisfaction, coupled with strong brand knowledge and attention to detail in ensuring route to market service is unrivalled.

Together we have over 40 years experience in the wine and spirits industries and we are the Booticians behind The Beverage Company.

Robert Olde
The Bees Knees

Craig Sweet
Beverage Master